The Importance of Workforce Motivation within an Organization Research Paper - 6

The Importance of Workforce Motivation within an Organization - Research Paper Example The performance, productivity, competitive advantage, as well as the corporate social responsibility within a company, is all attributed to excellence in employee motivation. There are varieties of environmental types that are known to influence the ways in which motivation should be done. For Cadbury, it cannot be concluded that there is no motivation that takes place, but the paths utilized may not identify these major areas. These are inclusive of all external factors like economic, legal, technological, and social factors. The internal factors are leadership, structure, culture, processes, design of job, as well as the benefit factors. The personal factors are inclusive of experiences, aspirations, needs etc. The ways in which motivation is created within Kraft may be attributed to the concern driven towards the herein stated areas (Crouse 20). The motivation of organizational employees plays a pivotal role in the determination of success levels. The main goal of managers motivat ing employees is to reduce or completely eradicate employee turnover rates. The availability of inadequate employee motivational factors leads to the increment of employee turnover rates. The turnover rates that are high lead to the exhaustion of the organizational bodies, for instance, managers will tire training workers who end up working for other organizations. The enhancement of organizational competitive advantage is very crucial as enhanced by strategic employee motivation. Competitive advantage is sort via the utilization of competitive outsourcing strategies that are geared towards overcoming a volatile and competitive business environment. The satisfaction of employees acts as a driving force to the increment of their desire to perform activities related to the job. The retention of these employees makes the company go to higher heights, for instance, the Kraft Company that now supersedes the Cadbury Company. The value of the company gains a path for increment via employee satisfaction enhancement. The value is a rationale for the creation of company sustainability in a competitively volatile surrounding regardless of its size or other considerable factors (Crouse 21). Increased company performance is also attributed to the motivation of employees. Kraft has been recently in the overtaking business and has definitely overtaken Cadbury due to its emphasis on employee retention. The more the employees are retained within an organization, the greater the ultimate performance due to long periods of job acquaintances by the employees.